TechBullion had the privilege of speaking with Anna Smazhko, an internationally recognized expert in medical aesthetic cosmetology and deep learning and AI integration in the industry. With a career spanning Ukraine, Turkey, and the United States, Anna has revolutionized the beauty industry through her innovative techniques, personalized care, and groundbreaking use of technology. In this exclusive interview, she delves into her journey, achievements, and the future of cosmetic treatments. I started a cosmetic technology company in the US called “ANITA BLOOM SPA.” Its goal is to share modern beauty techniques with women and make the world more beautiful.
Anna, your career is truly inspiring. Could you start by telling us about your journey into medical aesthetic cosmetology?
Thank you for the kind words. My journey began in a small village in Ukraine, where I was deeply inspired by my grandmother, a dedicated nurse. Her passion for helping people sparked my interest in medicine. Excelling in chemistry and biology during school, I pursued a degree in pharmaceuticals at university, which laid the foundation for my understanding of medical treatments and their effects on the human body.
After working in a leading pharmaceutical company in Ukraine, I realized I wanted to make a more direct impact on people’s lives. This led me to the field of medical aesthetic cosmetology, where I could combine my medical expertise with the art of enhancing natural beauty. I furthered my education, opened my own practice, and began developing techniques that have since become hallmarks of my career.
What unique techniques have you introduced to the field, and how have they set you apart from others?
One of my most notable innovations is my technique for lip augmentation using hyaluronic acid fillers. It’s a method I developed to minimize tissue trauma, reduce the risk of side effects like bruising, and deliver natural-looking results. My approach involves fewer injection points, which not only enhances client comfort but also ensures faster healing.
We use AI to make injection procedures more efficient and accurate by predicting results more precisely. Our practice uses a generative open AI model with features for continuous learning and improvement. This helps us avoid unnecessary procedures and reduce the use of extra materials. As a result, we can lower the cost of treatments and make them accessible to more people, including those with lower incomes. Additionally, I’ve streamlined the procedure to take about 15 minutes, compared to the typical 30–40 minutes. Despite the efficiency, I never compromise on quality. The goal is always to create lips that harmonize with the client’s unique facial features, emphasizing natural beauty. This technique has gained widespread recognition and has become a benchmark for others in the industry.
Beyond performing these procedures, I’ve shared my expertise by training other professionals in Ukraine, Turkey and now in the US. Teaching my methods not only elevated their practices but also allowed me to contribute to the growth and innovation of the industry.
How does your approach to client care reflect your professional philosophy?
For me, cosmetic treatments go beyond enhancing physical appearance—they’re about boosting confidence and improving overall well-being. Every consultation begins with a thorough understanding of the client’s lifestyle, diet, skincare routine, and goals. This holistic approach enables me to create tailored treatment plans that address each individual’s unique needs.
Educating clients is a cornerstone of my philosophy. I emphasize the importance of proper home care, as it forms the foundation for lasting results. Many of my clients describe me as not just their cosmetologist, but a guide who helps them understand their skin and achieve sustainable improvements. Building trust is a key, and I focus on creating long-term relationships with my clients, often working with whole families and making the most of modern technologies to enhance my services.
You’ve worked in Ukraine, Turkey, and the United States. How do these markets differ in terms of opportunities and challenges?
Each country has its unique dynamics.
- Ukraine is known for its high demand for cosmetic treatments. Women there view professional skincare as an essential part of their routine. However, the market is saturated, making it highly competitive. My ability to innovate and provide personalized care helped me stand out.
- Turkey presented challenges as an expatriate. The government prioritizes local businesses, creating regulatory barriers. The primary client base consisted of expatriates and tourists, as Turkish women were less likely to seek aesthetic treatments. Despite this, I successfully built a thriving practice by offering specialized services.
- The United States is where I’ve found the greatest potential for growth. The market here is less saturated, and there’s a significant opportunity to educate clients on advanced skincare and anti-aging techniques. The business environment is supportive, particularly for entrepreneurs, and obtaining licenses is straightforward. This has allowed me to focus on expanding my services and integrating innovative technologies.
What role does technology play in your practice, and what are your plans for the future?
Technology is transforming the beauty industry, and I’m committed to being at the forefront of this change. One of my current projects involves integrating artificial intelligence (AI) into skincare diagnostics. Clients can use their smartphones to perform daily skin assessments, and the AI system analyzes changes over time. This data helps experts adjust treatment plans in real-time, ensuring personalized and effective care.
Looking ahead, I’m working on developing automated injection devices that can perform precise treatments under remote supervision by specialists. This innovation has the potential to revolutionize accessibility and precision in cosmetic procedures, making high-quality care available to a broader audience.
My long-term vision is to launch a network of salons under the brand Anita Bloom SPA. These salons will combine advanced technology with expert care to redefine the client experience. By blending science, artistry, and innovation, I aim to set new standards in the industry.
How have you adapted your management approach to ensure the success of your teams and clients?
Managing a team in the beauty industry requires a balance of fairness and motivation. I’ve designed a unique system that fairly distributes income among staff while encouraging them to prioritize quality and client satisfaction. This approach creates a positive work environment where employees feel valued and motivated to excel.
As a result, clients receive exceptional care, which fosters loyalty and long-term relationships. This model not only improves the salon’s financial performance but also enhances its reputation and competitiveness.
What advice would you give to aspiring cosmetologists or entrepreneurs in the beauty industry?
The beauty industry is ever-evolving, so continuous education is critical. Stay informed about the latest technologies, techniques, and trends to remain competitive. Building trust with clients through personalized care and open communication is also vital. If you’re considering expanding internationally, take the time to understand cultural and regulatory differences in each market.
Lastly, don’t be afraid to innovate. Whether it’s developing a new technique or adopting cutting-edge technology, innovation is what sets you apart and drives success.
What motivates you to keep pushing boundaries in your field?
My greatest motivation is the positive impact I can make on people’s lives. Cosmetic treatments aren’t just about aesthetics—they’re about giving people confidence and helping them feel their best. Seeing my clients happy and satisfied inspires me to keep improving, innovating, and expanding what’s possible in this field.
TechBullion thanks Anna Smazhko for sharing her incredible journey and groundbreaking vision for the future of the beauty industry. Her passion for innovation and dedication to her craft serve as an inspiration to professionals and entrepreneurs alike.
