As images communicate a lot of meaning in educational as well as marketing tasks, illustrations are becoming quite a common occurrence nowadays in any profession. This form of communication becomes even better by the use of picture annotations. Comprehension, engagement and effectiveness are reasons as to why it is important to consider picture annotation. The focus of this article is in addressing the concerns on why it is necessary to utilise picture annotations especially by teachers and marketers, and its impact in the communication for both types of professionals. In this post, we will discuss how to annotate picture and its relevance focusing on educators and marketers in particular.
The Basics Principles of Picture Annotation
As the phrase suggests, ‘picture’ participation annotation adds textual or graphical elements to a picture in order to highlight attributes that could explain or add meaning to the initial picture. This comes in handy for educators in breaking down difficult concepts into basic knowledge students can relate to. For example, in anatomy lessons, it would be very easy to label a picture of a human body’s image with each organ’s name to make each student appreciate the organ and its role.
Increasing Engagement and Retention
The use of annotated remaining pictures can be explained by a two-fold enhancement of interaction and retention. With the help of annotated images in the PowerPoint slides, the teachers are able to get the students more focused on the content being taught. Abstract concepts can be made much more interesting when visuals are involved. This is because when students come across well illustrated concepts, they are stimulated to understand the idea, seek clarifications, and even remember the lesson.
Accommodating Learners with Different Learning Styles
Learning style is an essential concept for different individuals. Some are visual, others are auditory and others may prefer reading. Annotated images therefore come in to solve these needs. Descriptive annotation also gives understanding of the material for students with visual disabilities thus ensuring education is related. This creates an avenue for teachers that practice this method to encourage all students to learn as different types of learners are well catered for.
Advertisers can utilise this approach as well making use of the annotated images to help target different groups. In this way, using different content types for different audiences will increase the chance of messages being delivered to a wider audience. Annotated graphics can also assist the visual learners with the auditory learners, which allows for a greater weight of the marketing campaign. To annotate map, mark specific locations and add notes to highlight important features and provide context.
Boosting SEO & Discoverability
Findability is a premium asset in the new economy. Not only do the annotated images have added value in terms of content but they also help in the enhancement of a website’s SEO. The practice of including appropriate keywords within image captions also offers website owners a relatively simple means of increasing their chances of being noticed on search engines.
