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Acxiom has been named the 2024 Best Customer Intelligence Platform by MarTech Breakthrough.
Takeaway Points
- Acxiom has been named the 2024 Best Customer Intelligence Platform by MarTech Breakthrough.
- The recognition honors Acxiom’s trailblazing leadership and innovation in people-based marketing for the omnichannel age.
- This year’s program attracted thousands of nominations from over 15 different countries throughout the world.
Acxiom Won 2024 Best Customer Intelligence Platform.
Acxiom, the global leader in customer intelligence and marketing enablement, said on Friday that it has won this year’s ‘Best Customer Intelligence Platform’ in the 7th annual MarTech Breakthrough Awards. The recognition honors Acxiom’s trailblazing leadership and innovation in people-based marketing for the omnichannel age.
Acxiom’s customer intelligence platform integrates high-performance audiences, the industry’s most comprehensive datasets, advanced identity resolution, and direct connectors, turning data silos into actionable insights that supercharge campaign performance and fuel business growth.
John Watkins, Chief Operating Officer at Acxiom, said, “Today’s competitive marketing landscape demands more—greater precision, enhanced agility, and faster innovation. This award from MarTech Breakthrough acknowledges our commitment to delivering high-impact, scalable solutions that add value across the entire customer journey. Acxiom’s customer intelligence platform ensures accuracy and speed with a 100% deterministic match and rapid campaign execution – no intermediaries, no third-party cookies, just direct results.”
Steve Johansson, Managing Director at MarTech Breakthrough, commented about the award, saying, “Data and privacy expertise are at the core of Acxiom’s solution. In a world where personalization is king, generic ads simply miss the mark, underscoring the crucial need for data-driven marketing. But with fragmented data, evolving privacy regulations, and shifting consumer behaviors, recognizing and engaging customers has become more challenging than ever. That’s why Acxiom’s solution stands out as our ‘Best Customer Intelligence Platform,’ empowering marketers with a powerful tool that connects real-time insights to real-time interactions, delivering truly personalized brand experiences.
Acxiom said that the goal of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted thousands of nominations from over 15 different countries throughout the world.
About Acxiom
Acxiom is the global leader in customer intelligence and stands at the forefront of AI-enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world’s biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more.
