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8win Confirms Leicester City FC Partnership and Evaluates USDT Payments for Cross-Border Convenience in Asia
Subhead:
Malaysia is a priority market as 8win explores stablecoin settlement options, subject to compliance review and local requirements.
KUALA LUMPUR, Malaysia — [February 16, 2026] — 8win today confirmed its collaboration with Leicester City Football Club (LCFC) as part of its long-term brand development and supporter engagement plans across Asia, with Malaysia identified as a priority market for future fan-focused communications.
Alongside the partnership update, 8win said it is evaluating stablecoin payment options, including USDT, as part of a broader review of cross-border payment infrastructure that can improve speed of settlement and user convenience for eligible markets. The company emphasized that any potential rollout would be subject to compliance, regulatory review, and jurisdiction-specific requirements, and that no launch timeline is being announced at this stage.
“Digital payments in Asia are evolving quickly, and stablecoins are increasingly discussed as one of the technologies that may reduce friction for cross-border transactions,” a spokesperson for 8win said. “We’re taking a measured approach—evaluating USDT as a possible settlement option while prioritizing compliance, security controls, and operational readiness.”
Payments & Security Focus
As part of the evaluation, 8win said it is reviewing operational requirements commonly associated with stablecoin flows, including:
- risk controls and transaction monitoring aligned with local expectations,
- security practices for user protection, and
- clear user communications on availability, supported regions, and limitations.
8win noted that any future payment method decisions will be communicated through official channels with clear eligibility terms.
Brand note: The brand name is written as 8win in official communications; “8 win” may appear as an informal spacing variation online.
Official website: https://8win.com.my/
8win is a Malaysia-focused brand with an expanding presence across Asia. The company is building a long-term regional footprint through partnerships, communications, and ongoing infrastructure optimization.
8win has officially confirmed its strategic partnership with Leicester City FC, marking a significant step in strengthening its global brand presence within the sports and digital entertainment landscape. This collaboration reflects a shared vision of growth, innovation, and international engagement, bringing together a rising digital platform and one of England’s most respected football clubs.
The partnership is designed to create mutual value. For 8win, aligning with Leicester City FC provides an opportunity to expand brand visibility among millions of passionate football fans worldwide. Football partnerships are widely recognized as powerful marketing channels, and this move demonstrates 8win’s commitment to building trust through reputable associations.
From Leicester City’s perspective, the agreement supports the club’s ongoing efforts to attract global partners who share its ambition and forward-thinking approach. The club, known for its remarkable achievements and strong fan community, continues to seek collaborations that enhance fan engagement and broaden commercial opportunities.
Beyond branding benefits, the partnership is expected to introduce interactive campaigns, fan-focused promotions, and digital experiences that strengthen the connection between supporters and the club. Such initiatives often play a crucial role in modern sports marketing, where engagement and digital presence drive long-term success.
Industry analysts view this partnership as a strategic evaluation move for 8win. By collaborating with an established Premier League club, the company positions itself for potential expansion into new markets, particularly in regions where football remains a dominant cultural force.
Overall, the partnership signals a promising future for both parties. It represents more than a sponsorship — it symbolizes a shared commitment to growth, global recognition, and innovation in the evolving sports and digital ecosystem.
Disclaimer This press release is for informational purposes only. Any future availability of payment methods will be subject to compliance and jurisdiction-specific requirements. Nothing in this release constitutes an offer or solicitation.
