CayoTV’s agreement to stream 18 NFL games in Spanish shows how live rights, creator-led programming and social distribution can sit together inside one modern sports media business.
Live sport has long been sold in large packages to broadcasters with national reach. The NFL’s agreement with CayoTV in Spain, announced in Madrid on 11 September 2026, points to a complementary route: a digital platform that pairs live games with creator commentary and a constant flow of short-form content, published where younger audiences already spend their time.
Under the deal, CayoTV is showing 18 NFL games live in Spanish on Sunday afternoons during the 2026 season, at 13:00 ET or 19:00 in Spain, on its YouTube channel in Spain. The arrangement also covers season-long Spanish content, production work for the league’s International Games in Europe and a programme of cross-promotion with NFL Spain.
The Model: Live Rights Plus Creator Programming
CayoTV is a Spain-based sports media business aimed at a younger generation of supporters. Its recipe joins top-tier live sport to creator-hosted shows and original formats, all planned for social sharing from day one, with output spread across YouTube and other online services. Kike Levy, who co-founded CayoTV, framed the NFL agreement as proof of concept: “This partnership is a very important step for CayoTV and a clear endorsement of the model we are building.”
The NFL deal applies that formula to a major league. Rubén Ibeas, Bruno Feliu and Sofía del Prado, three of the platform’s creators, call each game live, and the platform turns the season into Spanish-language highlights and digital clips for audiences around the country. For a league seeking new fans, the appeal lies in the pairing of a live product with a creator community that keeps the conversation going between fixtures.
Production for the League’s Own Channels
One of the more technical strands of the agreement runs in the opposite direction. For as many as six International Games staged in Europe in 2026, CayoTV is set to build the Spanish-language feed, which the league then publishes through outlets it controls, such as Mundo NFL on YouTube. The plan also calls for an on-location production at the 2026 NFL Madrid Game. In practice, that makes CayoTV both a broadcaster in its own right and a production partner to the NFL.
Distribution Designed to Point Outward
Rather than keeping viewers inside a single stream, the agreement routes them across the league’s wider presence in Spain. Joint social posts with NFL Spain go out weekly, CayoTV’s streams carry prompts sending viewers to the games on Mediaset and NFL Game Pass, and NFL Spain and Mundo NFL output gets regular on-air mentions. Each partner’s audience becomes a channel for the other.
Where CayoTV Sits
Corporately, CayoTV is part of Gameday by NJF Holdings, which runs sport and media for NJF Holdings, a family office and private investor headquartered in London. Gameday focuses on sport and media companies built around changing fan habits, digital distribution and the long-term global growth of sport, and NJF Holdings has published an analysis of the partnership and where sports broadcasting is heading. Venture investing is handled separately by NJF Capital, whose portfolio spans health and life sciences, deep technology, financial technology and human performance.
Conclusion
The NFL’s agreement with CayoTV shows how a global league can add a creator-led, digital-first partner alongside its established outlets to reach new audiences in a growing market. For CayoTV, it brings one of the world’s leading sports properties onto a platform built around how younger fans watch, share and talk about sport.
FAQs
1. What has the NFL agreed with CayoTV?
The agreement covers 18 live games this season on CayoTV’s YouTube channel in Spain, called in Spanish by its creators, plus a season of highlights and clips and Spanish feeds that CayoTV produces for the league from up to six International Games.
2. Which group is CayoTV part of?
It is part of Gameday by NJF Holdings, the sport and media arm of the London investment group NJF Holdings, whose founder is Nicole Junkermann.
